Brewed for International Women’s Day 2023, Fred’s FOG IPA is named in honour of our pioneering founder, the late Fiona ‘Fred’ Reddaway.

The concept for the first Fred’s beer was created by our then-apprentice brewer Madi Bruce in 2022. She devised a recipe for a light, easy-drinking beer and gathered the women of Bright Brewery to join her in the Brewhouse to brew it for International Women’s Day. The beer was named after our pioneering founder, the late Fiona ‘Fred’ Reddaway – a driving force behind the brewery. The project was a highlight of the year for many of us here at the Brewery, so we decided to make it an annual event.

This year’s beer is a Feijoa, Orange and Guava IPA. The beer was devised by our Events Coordinator Lilly Katterl with the recipe created again by Madi. More than 20 of our female staff were involved in the brewing and packaging of the beer; and the beautiful can design was illustrated by Melbourne artist, Lynn Bremner.

Part-proceeds from all cans and kegs of Fred’s sold go directly to Pink Boots Society Australia – an organisation which supports and empowers women in the brewing and fermentation industries in Australia.